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Soft Luxury Shirt



The premium shirt with a relaxed look,
soft feel and perfect wearing comfort.
The new way to wear shirts.

Soft Luxury Shirt

The premium shirt with a relaxed look, soft feel and perfect wearing comfort.

What makes this shirt so special?


Soft shirt, casual look and premium feel. The perfect combination of casual and elegant. Ideal for daily business, that first visit to your future in-laws or a date in the evening at the bar.

Twisted yarns are the basis for dense, soft fabrics.


And whenever you start with twisted yarns the result is always a high-quality fabric. This is pre-washed from the start for a soft feel. All Soft Luxury shirts have soft collars and cuffs and removable stays.

ETERNA Sustainability

ETERNA Values & Conviction

Sustainability is not a fashion issue at ETERNA, but a corporate philosophy that has been lived for decades. With the MADE IN GREEN by OEKO-TEX® label, we guarantee consideration and respect for nature and people.

For complete transparency, we have also been disclosing our entire value chain since 2015.

Best quality, sustainability and fair production at ETERNA: Naturally transparent.

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