Neue Kollektion

HERBST WINTER 25

The autumn collection combines tangible quality with a clear attitude and a refined, carefree aesthetic – elegant, authentic and minimalist.

Expressive.

Since 1863.

Elegant wool shirt in super soft, lightly peached fabric. The bold burgundy shade sets a clear new colour trend and is an absolute must-have for this shirt season..

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Innovative.

Since 1863.

Perfection in every fibre. From its beginnings to the present day, ETERNA has stood for innovation. Whether in the office or on the move around the world – for more than 160 years we have been developing blouses and shirts to meet the highest standards.

DYNAMIC COTTON™

Innovation that inspires. DYNAMIC COTTON™ combines the purest cotton with innovative weaving technology. The elegant result is sustainable stretch fabric made from 100% cotton, which ensures freedom of movement and maximum comfort.

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JAPANESE KNITTED

Flexible, non-iron and super soft. Natural cotton is combined with innovative high-tech yarn to create a fabric symbiosis that completely redefines the wearing experience of a shirt. Flexible in all directions, ultra-lightweight and yet appealingly elegant in appearance.

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MERINO-WOOL

Your new favourite premium shirt: an exquisite luxury shirt of outstanding quality that feels soft against the skin. 100% finest merino wool, crease-resistant, temperature-regulating, breathable and antibacterial.

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Stylish.

Since 1863.

Elegant and confident. Stripes show their expressive side, inspired by old money style and reinterpreted. Knitwear is the perfect match for the blouse, creating versatile look inspirations.

Coming soon