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New Collection

SPRING SUMMER 25

WHAT BEGINS WITH TIMELESS ICONIC DESIGNS COMES TO LIFE IN TASTEFULLY CURATED OUTFITS.

Expressive.

Since 1863.


Light, airy and self-confident. The new seasonals play with soft colors, high-quality materials and minimalist elegance. Summer must-haves that will see you through the day in style.

Innovative.

Since 1863.


Perfection in every fiber. From its beginnings to the present day, ETERNA has stood for innovation.  
Whether in the office, at lunch or out and about around the world - we have been developing blouses and shirts to meet the highest standards for more than 160 years.

DYNAMIC COTTON™

Innovation that inspires. Dynamic Cotton™ combines the purest cotton with innovative weaving technology. The elegant result is sustainable 100% cotton stretch that ensures freedom of movement and maximum comfort.


JAPANESE KNITTED

Flexible, non-iron and super soft. Natural cotton is combined with innovative high-tech yarn to create a fabric symbiosis that completely changes the way you wear a shirt. Flexible in all directions, ultra-light and yet with a sophisticated look.

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Stylish.

Since 1863.


A stylish appearance is no coincidence. It is the result of a multitude of decisions. The ETERNA summer collection unites all these decisions in an extraordinary aesthetic.

Shirt

AUTHENTIC.

Since 1863.


Confident business looks for confident decisions. Discover timelessly elegant essentials with the best wearing comfort. From non-iron white classics to trendy color impulses.

Shirt


Stylish. Innovative. Iconic.


EXCLUSIVELY SELECTED

Signature Shirt Blouse in white plain
ETERNA poplin shirt collar

€109.99*

REGULAR FIT Satin Shirt Blouse in white plain
ETERNA satin fabric chalice collar

€99.99*