Shirts and blouses – indispensable

Shirts and blouses are basics and trend pieces at the same time. But to reach their full potential, shirts and blouses must fit perfectly and be tailored to the individual figure and personal style. That‘s not a problem at all with our Shirt Guide to take you through the individual steps to the perfect shirt or blouse.


Easily find shirts or blouses that fit

No problem at ETERNA! Find exactly YOUR shirt or blouse with just a few clicks. Our advisor will guide you through the large ETERNA variety. In just a few steps, you specify what you value in a shirt. At the end, you will receive an individually compiled selection of shirts that we have in stock for you! 

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Fit comparison

Find the right fit

You already wear shirts from other brands but would like to wear ETERNA shirts.

Which ETERNA fit or cut fits you best? Which one do you feel most comfortable in? Simply enter brands you already wear and quickly find out which ETERNA fit suits you best. 

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Find out more about the following topics:

Blouse styles at a glance

Wide cut or close-fitting? Find the right fit for your figure type and style here!


Shirt styles at a glance

Always the right shirt for your style and for every occasion.


How to measure correctly

We show you how to measure your body correctly to find the right shirt size at ETERNA.

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Shirt collar shapes

A small detail – the shirt collar – can impact0 the whole look. Things to know about choosing the collar.

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The right tie knot every time

On special occasions, ties are still the most important accessory to express style and elegance. Here’s how to show off the tie to its best advantage.

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Find the right sleeve length

A look at the sleeve cuff shows whether the shirt really fits. Because the overall appearance only looks right when the sleeves are the right length.

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How to get more out of your shirts
The best thing about shirts is that they can be styled in so many different ways. In business, a shirt looks serious and elegant, in leisure outfits it can appear quite casual. However, it’s always important to get the details right.
Blouses can be the keypiece of a look and make a statement. However, they can also form a discrete and restrained setting for a harmonious outfit. Let yourself be inspired by our styling ideas!

Lookbook of the current collection

Our most popular shirts and blouses at a glance: Our lookbook presents the current collection’s highlights and indicates trends and special features.



The shirts for autumn/winter 2022

It's getting dressier again, but with new signs. Because in addition to uncompromising quality, the focus is on a new wearing experience.

The blouses for autumn/winter 2022

The blouse shows up in many different shapes this autumn season, but always uncomplicated. Expect casual looks with many facets!

Your Style.
Your Individuality.
Your Benefits.

Your ETERNA customer account. Perfectly tailored to you.

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